Yassmin Abdel-Magied - Finding Strength Through Adversity
Changemaker MindsetSeptember 09, 202439:0035.72 MB

Yassmin Abdel-Magied - Finding Strength Through Adversity

What do you do when you achieve your dreams…and then lose it all.


At the age of 25, Yassmin Abdel-Magied was an unbridled success. She achieved prominence at a young age, garnering awards and recognition as a teenager in Australia. She had been a successful engineer, author and TV personality. Her TED talk had millions of views and was named one of the top ten ideas of 2014.


Then it all changed in an instant. Ambushed by a Senator attacking her religion on live TV, she lost her cool and the video went viral. That was followed by a few ill-advised words on her personal Facebook page and suddenly she was a pariah. Vilified by Internet trolls and hounded by death threats, she left the only country she had ever really known.


Her shaming was so complete that her name became a verb. To be Yassmin-ed in Australia today means to be “canceled” as a woman of color. Yet she didn’t let it break her. She moved to London, continued to write and became a global force for inclusion, inspiring others to overcome adversity that the world so often subjects so many. 


Yassmin’s website: https://www.yassminam.com/

Yassmin’s TED talk: https://www.ted.com/talks/yassmin_abdel_magied_what_does_my_headscarf_mean_to_you?subtitle=en


Send us your questions at: questions@ChangemakerMindset.net


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[00:00:02] This podcast is a Roifield Brown production. Find others on iTunes.

[00:00:09] Instead of helping companies shrink, I wanted to help them grow.

[00:00:12] In Twin, we say never leave Serendipity to chance.

[00:00:15] Mobilizing people is only useful if you can channel it to influence institutions.

[00:00:19] If I want to change that person's mind, it's much more useful for me to find a way to have a one-on-one conversation with them.

[00:00:25] And then that becomes this positive loop.

[00:00:28] I wasn't even the smartest kid in my neighborhood.

[00:00:30] One death is a tragedy, 10,000 is a statistic.

[00:00:33] But I was hungry.

[00:00:36] I'm Greg Satell, author of Mapping Innovation and DeepAjeeva.

[00:00:45] Hi Roifield! Hello Gregory.

[00:00:48] It's good to see you. This is our fourth episode.

[00:00:51] And for those of you who are just joining us for the first time, this is the Changemaker Mindset podcast.

[00:00:57] And here we're building a community to make positive impacts on the world, and we hope you'll join us.

[00:01:03] Every episode, we bring you inspiring stories of real changemakers to help you adopt the mindset you need to bring about the type of change you want to see.

[00:01:13] If you have questions for us, send us an email to questions at ChangemakerMindset.net.

[00:01:22] Put that in the show notes.

[00:01:24] And I believe we have our first question that will answer at the end of this episode.

[00:01:31] Roifield, you're looking well. The bar looks good. How's it going?

[00:01:35] Pretty well so far.

[00:01:36] We've increased turnover in our first month on the previous guy by 70%, a whole 70% Gregory.

[00:01:43] You are the Lando Calrissian of bar owners. I'll have to make it there sometime.

[00:01:49] And you're not welcome in my bar, sir.

[00:01:51] What the hell's that supposed to mean?

[00:01:53] We have a certain kind of level of clientele, and I like to keep it that way.

[00:01:59] You're telling me I'm getting 86th from a bar I've never even been to?

[00:02:04] Whatever 86th means, but I think the answer is yes, you are being 86th from Temperam Brown.

[00:02:10] Man, that's cold.

[00:02:12] Anyway, it's not as bad as my friend Yasmin who's our guest today. She's gotten thrown out of an entire country.

[00:02:19] That sounds pretty rough.

[00:02:21] Yeah, actually it was. In fact, her name is now a verb to be Yasmin in Australia means to be cancelled as a woman of color.

[00:02:31] She went through an incredibly difficult experience which actually caused her.

[00:02:36] She was essentially hounded out of the country.

[00:02:39] And I think her story is so inspiring because it answers the question,

[00:02:44] what happens if you achieve your dreams and then lose it all?

[00:02:50] What's on the other side?

[00:02:52] As it turns out, can be a lot of good things.

[00:02:55] Even a handsome young up-and-comer from the streets of Philadelphia.

[00:03:03] So Yasmin, so good to see you. This time I've brought my friend Rory Field.

[00:03:08] Yasmin's friend is a very nice guy here.

[00:03:16] I actually just met him yesterday and he invited me to this new meeting.

[00:03:26] Please, Rory Field, don't embarrass me for once.

[00:03:29] I always have difficulty describing you because you have been, let's see, an engineer on an oil rig.

[00:03:40] A waste car roux pit person, YA author.

[00:03:45] My daughter absolutely loves both your You Must Be Layla books.

[00:03:50] Also a very important voice for inclusion and also increasingly an important voice for Sudan,

[00:03:59] which is something that doesn't get talked about enough.

[00:04:04] Yeah, sadly they're calling it the forgotten wall.

[00:04:07] But you grew up in Australia from cartoon and then you have this other layer on top which is religion.

[00:04:15] The fact that you're seeing not only physically as being, let's say, other.

[00:04:20] To explain that close how you reconcile these three different elements to yourself

[00:04:26] and then how that made growing up.

[00:04:29] So I was brought up by two Sudanese parents who had very solid ideas of who they were.

[00:04:36] They were Sudanese, there was no kind of question about it.

[00:04:39] And so when they moved to Australia it was never a question of who are we for them.

[00:04:43] It was in this household, we're Sudanese.

[00:04:46] Outside this household people are different but in this house we spoke Arabic, we ate Sudanese food.

[00:04:51] So I had this bubble where I understood that like in the home life was one way and then outside life was different.

[00:04:58] And Sudanese and Muslim were so interlinked for me that I didn't even think of them as separate

[00:05:03] and that comes with its own challenges within the country, not all Sudanese people are Muslim,

[00:05:07] but like the way that I grew up certainly that was the story.

[00:05:11] In the Australian context, like where I grew up in Brisbane we were like the second Sudanese family

[00:05:16] and the next one didn't move for 10 years later.

[00:05:19] And so it wasn't as if I had other Sudanese families to compare myself to.

[00:05:24] Outside the home the people that were similar to me were Muslim.

[00:05:27] So I understood my community to be the Muslim community.

[00:05:31] I wasn't part of the Sudanese community, I wasn't even part of something called the Black community

[00:05:34] because there weren't enough Africans around or Caribbean people who consider themselves Afro-Black.

[00:05:40] There were Indigenous people who consider themselves Black, but that was a very different kind of history,

[00:05:46] a very different relationship to land and so on.

[00:05:48] So Yasmin, it became clear to me reading your book of essays talking about a revolution

[00:05:55] that you had another identity as well that of somebody who always overachieved

[00:06:02] and not just in the conventional ways that a lot of kids overachieved doing quite well academically and athletically.

[00:06:09] But you also had your own non-profit that you started when you were like 14 or something

[00:06:15] and became publicly prominent as an adolescent girl.

[00:06:19] Yeah, it's quite funny. I definitely was the kind of kid who was just doing too much.

[00:06:25] I was like the secretary of the women's group at the age of like 13.

[00:06:29] I started to use that board at the age of 16.

[00:06:31] It's interesting, Greg. It's like everyone around me told me that I was being very ambitious and very audacious.

[00:06:37] But I didn't see it that way.

[00:06:40] I remember at the time thinking this feels like the obvious thing to do. Why shouldn't I do this?

[00:06:45] That we need to start an organization that is about getting people to work together.

[00:06:48] We need to collaborate more and if nobody else is going to do it, I guess I'll do it.

[00:06:52] I think that was very much the attitude that I was fortunate my parents brought us up with

[00:06:57] which was like don't wait for somebody else to solve the problem yourself or at least do something yourself.

[00:07:02] And I had that proactivity and I also think that I enjoy building things, whether that is a race car

[00:07:10] or whether that is an organization.

[00:07:13] I find something very satisfying in the process of like going from the mere idea of a thought in one's mind

[00:07:20] to like seeing it actualize in real life.

[00:07:23] There's a sort of there's an alchemy there. There's a magic that I find in livening.

[00:07:28] Your father and your mother were obviously were exceptional because even though they might have had high expectations of you.

[00:07:35] Another thing completely if you're a 14 year old daughter is setting up NGOs.

[00:07:40] So there must be some point of counsel that said are you sure you can do this?

[00:07:46] Should you even be doing this at such an early age?

[00:07:49] With all of my non-Muslim bias, I thought Muslim parents were incredibly conservative.

[00:07:54] I guess part of the risk of moving to a place like Australia was certainly for my mother, I think,

[00:08:03] was like if we're going to live here we might as well make the most of the opportunities.

[00:08:09] And I think also when I was talking about it to my mother as an idea for the first time, her question to me was

[00:08:15] That borders was the non-profit.

[00:08:17] The organization, yeah the nonprofit, yeah.

[00:08:19] I remember talking to her about it and saying something on the lines of

[00:08:22] Oh, because I really wanted to join doctors without borders, but I didn't really want to be a doctor.

[00:08:26] And I was like, I just wish I could start youth without borders.

[00:08:29] And her question to me was like, why don't you? What's stopping you?

[00:08:33] And that was their attitude.

[00:08:35] And I think that is a very liberating attitude for a kid to experience right?

[00:08:40] Not why you or you shouldn't be doing this, but why not what's stopping you?

[00:08:46] And I think that has enabled me to have dreams that are sometimes delusional, that are audacious,

[00:08:52] that I don't have the right to be having.

[00:08:54] When you became young Queenslander of the year, what happened in Queensland?

[00:08:59] Did they like mint coins with your face on it? What happened on the bank notes?

[00:09:03] To give the Queenslanders credit because Queensland is a very conservative state.

[00:09:08] I often compare it to Texas as the state in terms of its very popular feel heavy.

[00:09:12] If you're looking for politicians that are very right wing, they've probably come from Queensland.

[00:09:17] But in Brisbane, I got lucky in that I met people that really believed in me.

[00:09:22] I met people that took a chance and something that my parents did that wasn't about connections was

[00:09:28] they would always point me in the direction of opportunities.

[00:09:31] So the way that I studied these are that borders, for example, was I sound an application to attend this summit

[00:09:38] called the Asia Pacific City Summit.

[00:09:41] And it was about 100 young people from around the Asia Pacific coming together and talking about their communities

[00:09:46] and the work that they were doing in their communities.

[00:09:48] I think my mum found a link online somewhere and she sent it to me and I applied just the day before closing.

[00:09:54] And that was where I met my co-founders for Youth Without Borders.

[00:09:57] And then when it came to setting up and finding a place for meetings,

[00:10:02] I think my mum knew somebody who had seen an ad somewhere for a space in the youth centre

[00:10:08] in a place called Fortitude Valley, which is a very rundown, urban, quote unquote, urban area.

[00:10:14] So it was like we hustled in the old school way of hustling and looking for any opportunity

[00:10:18] in any community space and literally knocking on every possible door.

[00:10:24] And I would do things like email very high up people from out of the blue

[00:10:27] and be like, hi, can you be my mentor?

[00:10:29] And I remember asking somebody who said yes to this,

[00:10:33] I was like, surely you get people asking you all the time.

[00:10:36] And then I'll actually know people assume that I'm too busy that nobody asks.

[00:10:40] But since you've asked, why not?

[00:10:43] And then my first board experience came from somebody saw an article about Youth Without Borders in their local paper

[00:10:49] and she was on the board of the Queensland Museum.

[00:10:52] She was like, we need some new young blood.

[00:10:54] So she put my name forward.

[00:10:55] And strangely enough, they invited me to join the board.

[00:10:59] And then I was now surrounded by a group of people who had nesmet somebody like me.

[00:11:03] They had no idea like this little African Muslim kid,

[00:11:07] like waltzing in from school to the board meetings, like what?

[00:11:10] They just did not know what to do with me.

[00:11:12] But for some reason they responded really well and they were like,

[00:11:16] okay, great, let's give you more opportunity.

[00:11:18] So I think I benefited in some ways from being such a novelty

[00:11:22] and all these spaces that I was a part of.

[00:11:24] And I could step up to the challenge that people opened doors,

[00:11:27] but of course you have to be able to walk through it.

[00:11:29] You have to be able to pull it off.

[00:11:31] Almost everything you did in your early life,

[00:11:33] you were the only one when you became an engineer on an wheel rig.

[00:11:40] You were the only woman, the only Muslim, the only person of colour.

[00:11:45] Similarly, when you were running the race car group,

[00:11:49] maybe you can talk about that as you went from career to career,

[00:11:56] each exceptional in its own way,

[00:11:59] but also breaking new ground in some ways, some very prosaic ways.

[00:12:05] It's funny, my mother told me a couple of years ago

[00:12:09] that all of the young Sudanese girls that had grown up in Queensland after me

[00:12:16] had ended up doing engineering because they looked at me and they thought,

[00:12:20] that's what we do.

[00:12:21] That's what we Sudanese girls do when we live in Queensland.

[00:12:24] We do engineering because you see me, right?

[00:12:26] Yes, I guess that's what we do.

[00:12:28] And I think you're right, I think because I was so often the only one

[00:12:31] that also became a very comfortable thing.

[00:12:34] I remember a conversation that really like to this day sticks in my mind.

[00:12:37] One of these mentors that I'm talking about,

[00:12:39] he was like big dog lawyer at a big dog law firm

[00:12:43] and he was like, you have to decide one of these days

[00:12:47] whether you want to be the only one who looks like you

[00:12:51] or you want to be one of the many.

[00:12:53] Because those are very different experiences.

[00:12:55] If you're going to stay in Australia,

[00:12:57] the truth is you will probably always be the only one

[00:13:00] and that comes with certain privileges and certain challenges

[00:13:05] or you could move to a place like those places in Europe

[00:13:11] where you will have the kind of the luxury

[00:13:14] of being surrounded by many people that look like you

[00:13:16] but it's going to be different because you're used to be the only one

[00:13:19] and you kind of lose that.

[00:13:21] And I remember thinking like, oh I'm not sure

[00:13:24] but as I got older and as I realized that

[00:13:28] there are many different reasons why I moved to London

[00:13:30] but one of the things that I have appreciated

[00:13:33] is that I didn't want to be at the top of my game at 25

[00:13:37] and that's what had happened.

[00:13:38] I was at the top of my game at 25.

[00:13:39] I should not be at the top of my game at 25.

[00:13:43] Insha'Allah, I have so much more time, so much more to learn

[00:13:45] and so when I came to London, I was so hungry

[00:13:48] and I think that's what I wanted to be surrounded by people

[00:13:52] who knew more than me about people like me

[00:13:55] so that I could level up.

[00:13:57] I needed to level up.

[00:13:59] You have to tell the reason why

[00:14:01] you felt you had to make that move.

[00:14:03] Yeah, so the kind of long story short is that I had been

[00:14:08] as you pointed out Greg, I had been overachieving

[00:14:12] and rising that I had committed this great crime

[00:14:18] which was I had stepped out of the box

[00:14:21] that someone like me is allowed to be in.

[00:14:24] There were two incidents.

[00:14:27] The first was on a TV show

[00:14:29] with a Senator, an Australian Senator,

[00:14:33] Jackie Lambie I believe,

[00:14:35] and she pretty much ambushed you.

[00:14:38] It was like a panel show, a current affairs panel show,

[00:14:41] one of the biggest, one of the kind of agenda setting TV shows

[00:14:44] in the country and I had been on a number of times before

[00:14:46] I was quite used to it and the host said,

[00:14:49] look we're not going to talk about anything controversial

[00:14:51] don't worry it'll be a very chill show.

[00:14:52] Get on half, about halfway through the host obviously

[00:14:56] turns to the Senator.

[00:14:57] Didn't you say that you want to ban Muslim people?

[00:15:00] She was like, yeah!

[00:15:01] And then goes on a bit of a tired

[00:15:03] and I'll be honest with you, I remember so distinctly

[00:15:06] it was like mid-February

[00:15:08] and I was just tired, I was tired.

[00:15:10] I was tired of the same Islamophobic anti-immigrant rhetoric

[00:15:15] that I had been living with my whole life

[00:15:17] and it was almost this opportunity

[00:15:19] to say all the things that I had yelled at the television

[00:15:22] for years and years

[00:15:24] and I remember there were many people yell at the television

[00:15:25] for years and years.

[00:15:26] I gave her a piece of my mind, it was like

[00:15:29] I think you don't know what you're talking about.

[00:15:31] I think these sorts of things

[00:15:33] and the sort of phrase that I used

[00:15:35] that ended up getting me in the most current amount of trouble

[00:15:38] was I said to me, Islam is the most feminist religion

[00:15:41] and this is something that I believe

[00:15:43] and it's something that in my household

[00:15:45] wasn't even a radical thing to say

[00:15:47] like my mother would say to me on a regular basis

[00:15:49] like Islam is radical, it's radically feminist

[00:15:52] and like radical in the sense that

[00:15:54] not in the kind of pejorative sense

[00:15:57] that is used by governments around the world

[00:15:59] but it is wonderful in the kind of rights

[00:16:03] in the way that it treated women

[00:16:04] and its kind of approach to gender

[00:16:05] and all these sorts of things

[00:16:06] like that was how I understood my faith

[00:16:08] so what I was saying, I did not even consider it

[00:16:11] to be controversial

[00:16:12] and the irony of my life often is

[00:16:14] the thing that I think is not controversial

[00:16:15] is the thing that gets me into the most amount of trouble.

[00:16:18] So, in the way you've written about it

[00:16:21] and the way we've just asked it before

[00:16:22] it seems to me that you saw it

[00:16:25] as almost as a betrayal

[00:16:28] that you had done your part.

[00:16:31] Oh yeah, the clip went viral

[00:16:33] and the response was like

[00:16:37] immediate, like I think it was the beginning of the fall from grace

[00:16:40] right, I was destroyed in

[00:16:42] but I was on the front pages for ages

[00:16:44] and then there was another incident based off of Facebook post

[00:16:46] which the details don't really matter

[00:16:48] what matters is that I went from being somebody

[00:16:52] that had been supported

[00:16:53] and all of the things about me

[00:16:55] that I thought were important

[00:16:57] and that people value

[00:16:58] then became the very thing that they turned around

[00:17:00] and beat me up with in the papers

[00:17:03] on the radio on television.

[00:17:06] Yeah, getting Yasmine

[00:17:07] Yeah, getting it was turned

[00:17:09] in is an academically recognized term

[00:17:11] for what happens in Australia

[00:17:13] when a woman of color steps out of line

[00:17:15] and to your point

[00:17:17] I was 25 when I was on that panel show

[00:17:21] my world like shattered

[00:17:22] my understanding of how the world worked

[00:17:25] shattered because up until that point

[00:17:26] I believed I just had to like

[00:17:28] work hard, prove myself, demonstrate

[00:17:31] all of that overachieving was also about

[00:17:33] demonstrating my value to the society that I was in

[00:17:35] look how good a migrant I am

[00:17:37] look how good a Muslim I am

[00:17:39] I was the good Muslim girl

[00:17:40] I was the example that people pointed to

[00:17:42] and it was a quote from a

[00:17:44] I was supposed to be enough

[00:17:46] I think a lot of people

[00:17:48] who strive to achieve

[00:17:50] you're under the assumption

[00:17:52] that if you're successful you'll be safe

[00:17:54] Yeah, and I was not

[00:17:57] and it was the most popular way to discover

[00:17:59] Exactly, and I think at that point

[00:18:01] when I realized

[00:18:02] that there was no way to actually win

[00:18:05] this battle because there was always

[00:18:07] like it was set up against me

[00:18:09] at that point I was like

[00:18:11] I need to divest

[00:18:12] I was like and the only way that I could

[00:18:14] that I felt like I had

[00:18:16] any agency was

[00:18:17] to take myself out

[00:18:19] so it was at that point that I decided to move to London

[00:18:22] two things

[00:18:24] I'm grateful that my experience

[00:18:26] has a life of its own

[00:18:28] in that it would have been

[00:18:30] awful to experience all of that

[00:18:32] and then have it be forgotten

[00:18:33] right there's also a second death

[00:18:35] in that kind of being forgotten for it to

[00:18:37] at least have a place

[00:18:39] in Australia's story

[00:18:41] is it's a kind of

[00:18:43] weird honor in itself

[00:18:44] but also I didn't think

[00:18:47] I could have learnt what I learnt

[00:18:49] had it not been

[00:18:51] like I found a way to

[00:18:53] pick myself up off the ground

[00:18:55] and put myself back together

[00:18:57] and the strength that I got

[00:18:59] from that that nobody gave me

[00:19:00] but then I got from that and the clarity

[00:19:03] and the courage that I now

[00:19:05] have from having gone through such an experience

[00:19:07] I'm not sure I would have learnt that

[00:19:09] any other way and I would never

[00:19:11] wish this experience on my worst enemy

[00:19:13] but I also am like you guys don't know what

[00:19:15] you created right

[00:19:17] so now you're talking about when we met

[00:19:19] yeah

[00:19:23] so

[00:19:24] wait a minute Frank

[00:19:26] this was the cathartic

[00:19:29] warm embrace of coming

[00:19:31] to England

[00:19:33] if I can set

[00:19:35] the scene Yasmin and I

[00:19:37] were headlining

[00:19:38] at the same technology conference

[00:19:40] in southern Norway

[00:19:43] I had flown over to

[00:19:45] London from Philadelphia

[00:19:47] by the time I got there

[00:19:49] jet lagged

[00:19:51] hungover I'm displaying

[00:19:53] Yasmin I think you might have

[00:19:55] agreed what our friend

[00:19:57] Wefield calls my

[00:19:59] somewhat irascible nature

[00:20:03] very great

[00:20:04] I was a little pissed

[00:20:06] and then

[00:20:07] I get in this van

[00:20:09] for another three hours

[00:20:12] from Oslo

[00:20:13] to this city where we're

[00:20:16] going to be speaking

[00:20:16] and I'm sitting across

[00:20:19] from this woman with the

[00:20:21] headscarf and thank him

[00:20:23] it's almost like one of those

[00:20:25] hangover movies like you

[00:20:26] you wake up and you're across

[00:20:29] from a nun or something

[00:20:30] and I was thinking

[00:20:33] this is going to be a

[00:20:35] fast-fading three hour drive

[00:20:37] with the headache and everything else

[00:20:38] and then I

[00:20:41] just fell in love almost

[00:20:43] instant

[00:20:45] you're too kind

[00:20:47] I was just so amused I remember

[00:20:49] you sitting down across from me

[00:20:50] and looking at your facial expression

[00:20:52] and thinking this guy is shook

[00:20:55] he doesn't know whether to laugh

[00:20:57] or cry

[00:21:00] but I mean you were also fascinating

[00:21:02] because you had recently come from Ukraine

[00:21:05] if I remember correctly

[00:21:06] I think we pretty much fell into

[00:21:09] conversations straight away and there are some

[00:21:10] conversations where you really have to work

[00:21:12] and you're doing a lot of the carrying

[00:21:13] and there's some where you're just like

[00:21:15] we could chat for hours

[00:21:18] But this did seem

[00:21:21] like a turning point for you

[00:21:22] because we've joked about it

[00:21:25] since then that your life changed when you met me

[00:21:27] but the night before

[00:21:29] your boyfriend had proposed

[00:21:30] and you had accepted

[00:21:32] Oh yeah, God I'd forgotten

[00:21:35] Oh my God

[00:21:37] Good memory. You're still married so I

[00:21:39] Yes

[00:21:41] And then I remember

[00:21:42] you of course stole the show

[00:21:44] at the end of the conference

[00:21:46] there was a reception and a dinner afterwards

[00:21:49] and you were going to go back to the hotel

[00:21:51] and I said

[00:21:53] should we really go?

[00:21:54] and then you did and you were happy

[00:21:56] and I remember when we were driving

[00:21:57] back on the three hour ride the other way

[00:22:01] the next morning

[00:22:02] you told me that was the first time

[00:22:04] you let yourself do that

[00:22:06] My entire life had fallen apart in Australia

[00:22:08] I had gone from being at the top of the world

[00:22:11] to like I would get regular death threats

[00:22:13] at that point in my life

[00:22:15] I remember I had gone on holiday

[00:22:17] a few months earlier

[00:22:18] to a random tiny village in Croatia

[00:22:20] and then a woman approached me

[00:22:22] and said are you Yasmin Abdul Majeed

[00:22:24] in an Australian accent

[00:22:25] and I'm on this tiny beach in Croatia

[00:22:28] and an Australian person had like found me

[00:22:30] and I instantly all my guards are up

[00:22:32] and I'm like I don't know if this person is friend or phone

[00:22:34] I don't know what they want from me

[00:22:36] because it had gone both ways

[00:22:38] people had approached me in the street to yell at me

[00:22:40] and berate me

[00:22:41] and people had approached me because they liked what I did

[00:22:44] whatever

[00:22:44] but so many social interactions

[00:22:47] were full of like tension

[00:22:49] and it meant my God was always up

[00:22:51] Greg's encouragement

[00:22:53] to like to try have a casual

[00:22:55] night in Kungsberg

[00:22:57] on a very wintery cold

[00:22:59] November evening

[00:23:01] was the beginning I think of a shift

[00:23:03] and then we went into pandemic

[00:23:05] then we went into lockdown so it's been an interesting ride

[00:23:09] And you had my somewhat irascible

[00:23:11] nature to back

[00:23:13] Exactly

[00:23:14] I don't know

[00:23:15] probably that irascible nature

[00:23:17] is what allowed you to push past

[00:23:21] my

[00:23:22] very high walls

[00:23:23] because I'm sure like those walls were there

[00:23:26] and my kind of stushy

[00:23:27] the word that is used in London is like my stush way of being

[00:23:30] my kind of mess with me

[00:23:32] face and vibe at times

[00:23:34] especially during that time which was about protection

[00:23:36] and you're just like

[00:23:38] let me not pay attention to that

[00:23:39] let me just tell you what I reckon

[00:23:41] just before we start

[00:23:43] to wrap this up

[00:23:44] what does your

[00:23:47] experience do you think

[00:23:48] tell us about

[00:23:50] social media being cancelled

[00:23:53] we have a right

[00:23:55] to be forgotten and forgiven

[00:23:57] there needs to be grace in society

[00:23:59] and I think one of the big

[00:24:01] transitions we're going through at the moment

[00:24:03] is the fact that everything we've ever said

[00:24:05] and done

[00:24:06] is now immortalised in a way it never has been in

[00:24:09] the human world

[00:24:09] wrap this up into a nice bow

[00:24:12] what is your experience

[00:24:15] about

[00:24:16] mugging media and more as

[00:24:19] I think

[00:24:20] I think a couple of different things

[00:24:22] I think one

[00:24:23] my experience and the experience

[00:24:26] of the way the dynamics play out online

[00:24:28] are a reflection of pre-existing power structures

[00:24:31] I think we like to think that they change

[00:24:33] those power structures but I think

[00:24:35] when the rubber hits the road

[00:24:37] when it really matters

[00:24:39] the same kinds of

[00:24:40] people with the same positions in society

[00:24:43] like if you're David Cameron

[00:24:45] or if you're Boris Johnson

[00:24:46] or if you're a person with

[00:24:49] privileged in society structural privileged

[00:24:51] in society

[00:24:52] you will be fine

[00:24:54] you might be shamed

[00:24:55] you might feel really sad

[00:24:57] and I'm not saying that doesn't have an impact

[00:25:00] but I'm saying your material position in the world

[00:25:03] will not be affected

[00:25:03] so the implications

[00:25:05] of how social media operates

[00:25:07] I think just reflect the power structures

[00:25:09] that we have in society

[00:25:10] however, when people talk about

[00:25:13] cancel culture and you know

[00:25:14] none of those people who were big on freedom of speech

[00:25:18] came and supported me

[00:25:19] it's a complete reflection of ideology

[00:25:21] like the same

[00:25:23] people who will be like we can't say anything

[00:25:25] these days with the same people that will shut her up

[00:25:28] and get her out of this country

[00:25:29] it really revealed

[00:25:31] people's true agendas

[00:25:32] and that's why I think it's quite often a reflection of existing

[00:25:35] existing dynamics

[00:25:36] I personally

[00:25:39] never get involved

[00:25:41] in a pylon online

[00:25:43] because having been at the heart of one

[00:25:45] I tend to think

[00:25:47] what value

[00:25:48] is my contribution going to have

[00:25:51] if I want to change that person's mind

[00:25:53] it's much more useful for me to find a way

[00:25:55] to have a one-on-one conversation with them

[00:25:57] than it is to

[00:25:58] be in the comments

[00:26:00] like trying to

[00:26:01] tear someone down

[00:26:03] I think there's very little value in going to people personally

[00:26:06] like ad hominem attacks

[00:26:07] I think are just graceless

[00:26:09] and not very useful

[00:26:10] and I do think that we should have grace

[00:26:14] but

[00:26:14] that doesn't mean that we don't have accountability

[00:26:17] but I do want to go back to the beginning

[00:26:19] just over the course of

[00:26:21] knowing you

[00:26:22] and benefiting greatly from knowing you

[00:26:25] and having not known you obviously as a child

[00:26:29] but it did seem

[00:26:31] that something changed

[00:26:33] around the time that we

[00:26:35] met because

[00:26:37] you've always been a change maker

[00:26:39] you've always had

[00:26:40] a change maker mindset

[00:26:42] for a better term

[00:26:44] but it seems to me in your younger days

[00:26:47] it was much more

[00:26:49] outwardly achievement

[00:26:51] of it

[00:26:52] one of the things I've learned

[00:26:54] from studying change makers

[00:26:56] whether those are

[00:26:57] famous people like Gandhi or King

[00:26:59] or Mandela or whoever

[00:27:01] we tend to think that

[00:27:04] they always had the idea

[00:27:06] which they didn't

[00:27:07] they all had some

[00:27:09] terrible mistake

[00:27:11] along the way

[00:27:12] Gandhi had his MLA in miscalculation

[00:27:15] Mandela had charged

[00:27:17] they all had them

[00:27:19] whether they were scientists

[00:27:21] or politicians or whatever

[00:27:23] and you certainly

[00:27:25] had yours

[00:27:26] and when you study it deeply

[00:27:27] you see it differently than most people do

[00:27:31] most people think that you

[00:27:32] had the idea from the beginning

[00:27:35] and then you keep pushing

[00:27:37] towards that idea

[00:27:38] but my impression

[00:27:40] of anybody who achieves anything

[00:27:42] is that there was some inflection point

[00:27:45] along the way

[00:27:47] and you definitely

[00:27:48] seem to have had yours

[00:27:50] and it seems to be

[00:27:52] much more inter-directed

[00:27:54] whether that is

[00:27:56] working with

[00:27:58] global organizations

[00:28:00] to be more inclusive

[00:28:02] to be able to harness talent

[00:28:04] that they otherwise couldn't

[00:28:06] or whether it is

[00:28:08] to weave together

[00:28:10] global networks to make an impact

[00:28:12] on Sudan

[00:28:15] it does seem to me

[00:28:17] something has changed

[00:28:19] and it is

[00:28:20] something inter-directed

[00:28:22] that is pushing you

[00:28:24] somewhere

[00:28:25] maybe you can finish out

[00:28:28] on where that is going

[00:28:30] I always love hearing your reflections

[00:28:33] great because I think

[00:28:34] you are able to put things in a context

[00:28:37] and offer a new insight

[00:28:38] which I always find

[00:28:39] really rewarding

[00:28:42] I think you are right

[00:28:43] if you look at pre and post

[00:28:45] 2017 for me I had a very public

[00:28:47] facing position

[00:28:49] when I was younger

[00:28:50] I was very happy to be the person on the television

[00:28:53] put myself forward

[00:28:54] I actually thought that was a key part of how to create change

[00:28:58] that was part of my theory of change

[00:29:00] my theory of change

[00:29:01] as a young person was

[00:29:02] if people see me

[00:29:04] and if they see that I am good

[00:29:07] and not threatening and adding value

[00:29:09] then that will trickle down

[00:29:10] that will change things for people after me

[00:29:13] the lesson that I learnt

[00:29:14] that is not the case

[00:29:15] certainly it is much more difficult for that to be the case

[00:29:18] if you are

[00:29:20] yes black, yes not a black, also a woman

[00:29:22] I think the gendered aspect of this

[00:29:24] and also young like all of those things

[00:29:26] meant that it was and to your point

[00:29:28] without the kind of deep networks

[00:29:30] in a society a migrant

[00:29:32] and so I shifted

[00:29:33] when I moved to the UK

[00:29:34] I had loads of people

[00:29:37] who wanted me to be on the television shows

[00:29:39] and wanted me to do all this public facing stuff

[00:29:41] and I said in order to all of them

[00:29:42] because I was like

[00:29:45] what does it mean to build power

[00:29:48] outside of the gaze

[00:29:49] of the public

[00:29:50] what does it mean for me to try to create change

[00:29:53] I suppose also maybe the thing that I learnt

[00:29:55] was the people that were pulling the strings

[00:29:57] were not people whose names I knew from television

[00:29:59] were not people whose names are on the front

[00:30:01] of the paper

[00:30:02] they were all editors

[00:30:03] decision makers, people in board rooms etc

[00:30:05] and they were making enormous changes

[00:30:08] but they were completely invisible

[00:30:09] or they were invisible to me

[00:30:11] and it changed my understanding of

[00:30:13] where power is

[00:30:15] and also it offered me an alternative

[00:30:17] way to create change

[00:30:19] if I could access the people with power

[00:30:22] if I could change those minds

[00:30:24] or intervene

[00:30:26] not in public view because the dynamics

[00:30:28] in the public view are very different

[00:30:29] and they're about optics more than they are

[00:30:31] about actual change

[00:30:33] maybe I could be more effective

[00:30:35] I think it became a question

[00:30:36] and this might also change in the future

[00:30:38] because I don't know if I said this to you at the time Greg

[00:30:41] but I was like

[00:30:42] I'm willing to cop it

[00:30:44] if it's a cause I care about

[00:30:45] if I have to

[00:30:49] cop the amount of

[00:30:51] public hatred that I did

[00:30:52] but it was because I was representing

[00:30:54] an organisation or I was doing it for a specific

[00:30:57] objective

[00:30:58] I will do that

[00:30:59] but just for the sake of it

[00:31:01] no that doesn't seem as effective anymore

[00:31:05] the idea of representing

[00:31:06] for the sake of representing

[00:31:07] doesn't hold the same weight for me that it once did

[00:31:10] so yeah I think my theory of change

[00:31:13] has changed

[00:31:13] and how something my mother said to me that year

[00:31:17] she was like Wemosom

[00:31:18] she was always preparing you for something

[00:31:20] I was like what on earth am I being prepared for

[00:31:23] I didn't know and I still don't know

[00:31:25] but I think that's an interesting

[00:31:27] framework to it

[00:31:29] to learn something that's significant at that age

[00:31:32] and to then have

[00:31:34] the path be so

[00:31:36] you know it was such a sharp turn in my path

[00:31:39] I'm so curious

[00:31:40] often what the future holds

[00:31:43] yeah mobilising people is only useful

[00:31:45] if you can channel it to influence institutions

[00:31:48] and I think that's where

[00:31:51] a lot of

[00:31:52] would-be activists or

[00:31:54] unsuccessful activists

[00:31:56] remain unsuccessful because

[00:31:58] the mobilisation

[00:32:00] can be a drug it feels good

[00:32:02] yeah

[00:32:02] but unless you're actually

[00:32:06] focusing on

[00:32:08] influencing institutions

[00:32:10] one of the things I'm always saying

[00:32:12] in my talks and in my work with organizations

[00:32:14] those are the two questions you need to ask

[00:32:17] of each and every action you take

[00:32:19] who are you mobilising

[00:32:20] and to influence what

[00:32:24] just bars

[00:32:24] just wisdom Greg I love it

[00:32:27] but they're great questions

[00:32:28] and the question that I remember you said this to me

[00:32:30] in that car ride

[00:32:31] question of how do you survive victory

[00:32:33] so then as an example of not doing that

[00:32:36] of not surviving victory and I think it's a question

[00:32:38] I ask all the time how do we survive victory

[00:32:40] what about the day after

[00:32:42] and I think that's a question we still have to ask ourselves

[00:32:45] we all do

[00:32:47] all the time

[00:32:48] but I feel Yasmin

[00:32:49] you and me together we have a

[00:32:52] better chance than a part

[00:32:55] thank you sir

[00:32:56] thank you

[00:32:58] thank you so much for joining us

[00:33:00] and putting up with my

[00:33:01] somewhat irascible nature

[00:33:03] and we feel somewhat

[00:33:06] cultured and a cultured

[00:33:08] cultured was the word I was

[00:33:10] looking for of course

[00:33:11] thank you

[00:33:12] thank you brother

[00:33:14] thank you

[00:33:14] listen it's been lovely at Beaconson having you on the show

[00:33:20] ciao

[00:33:24] what did I tell you Roy Field

[00:33:26] Yasmin is pretty awesome

[00:33:28] she is indeed how you can make

[00:33:30] an impact through activism

[00:33:32] and I just found

[00:33:34] her origin story

[00:33:35] incredibly compelling

[00:33:37] and I think one of the things she said

[00:33:39] we can both I think identify with

[00:33:42] about how your identity is both a privilege

[00:33:46] and also

[00:33:47] a liability and I think we've both seen that

[00:33:50] especially when I live the overseas

[00:33:52] but this idea

[00:33:54] that you can be

[00:33:56] one of the many or

[00:33:58] one of the few and there's advantages

[00:34:00] and disadvantages

[00:34:02] to both I thought that was

[00:34:03] really insightful and she has been

[00:34:06] a real master

[00:34:08] at navigating it

[00:34:10] and the whole onion layer

[00:34:12] which is our identity

[00:34:13] she's Sudanese, she's Muslim, she's a woman

[00:34:16] she's black, she's Australian

[00:34:18] was really fascinating

[00:34:19] in how in different aspects of her life

[00:34:22] different bits by identity

[00:34:24] there has been a plus or a minus

[00:34:26] yeah and what I find so inspiring about Yasmin

[00:34:29] is we all

[00:34:31] fantasize about what happens

[00:34:34] if we

[00:34:36] if we achieve our dreams

[00:34:37] and we

[00:34:39] we seldom ask

[00:34:41] what happens after we lose it all

[00:34:43] and that's what I find

[00:34:45] most inspiring about Yasmin's

[00:34:48] story is that there really

[00:34:50] is something

[00:34:51] on the other side

[00:34:53] and that we think that if we lose it all

[00:34:56] that it's over

[00:34:57] but often it can be something

[00:34:59] new and better

[00:35:01] and a real rebirth

[00:35:02] and she who had that happen

[00:35:05] to her at such a young age

[00:35:07] she was only 25

[00:35:08] now she's in her early 30s

[00:35:11] and she's making a new life

[00:35:13] and probably making more of an impact

[00:35:15] than she ever had

[00:35:17] yeah and as you collude

[00:35:19] just making that impact

[00:35:21] so young

[00:35:22] who sets up a non-profit at the age of 16

[00:35:25] just that

[00:35:27] drive that she attributed to her parents

[00:35:30] it's just

[00:35:31] phenomenal in many ways

[00:35:33] she feels like a bit of a superwoman

[00:35:34] and I think more now

[00:35:37] because

[00:35:38] this is something Dostoevsky wrote about

[00:35:41] we all use our achievements

[00:35:43] to make us feel safe

[00:35:45] we feel that if we get

[00:35:47] the right job, if we make enough money

[00:35:49] if we get the right level

[00:35:51] of fame

[00:35:53] or whatever

[00:35:55] there's some place at which

[00:35:57] will be safe and I think what she learned

[00:35:59] at a very young age

[00:36:00] is

[00:36:01] your external achievements will never make you safe

[00:36:04] you have to

[00:36:06] make yourself feel safe

[00:36:08] by being your authentic self

[00:36:10] and Yasmin does that with such grace

[00:36:13] which is

[00:36:14] I just find

[00:36:16] incredibly inspiring

[00:36:17] and one of the reasons I love to be around her

[00:36:20] but I have heard that

[00:36:21] we have our very first question

[00:36:24] we do

[00:36:30] how can I ever get things to change

[00:36:32] Lindsay from Chicago

[00:36:34] that's such an important

[00:36:36] question Lindsay and it's one

[00:36:38] I get wherever I go in the world

[00:36:40] everybody has ideas for

[00:36:42] change and they

[00:36:44] feel others aren't going

[00:36:46] aren't listening to them and it's true

[00:36:48] people don't want to hear

[00:36:50] your ideas because they have their own

[00:36:52] ideas that they're

[00:36:54] focused on

[00:36:56] what you want to do is identify

[00:36:58] a meaningful problem

[00:36:59] that people want solved

[00:37:02] if you can find

[00:37:03] a problem

[00:37:04] that is actually

[00:37:07] meaningful to someone

[00:37:09] that's a great way to get their attention

[00:37:11] and if you can actually solve that problem

[00:37:14] for them

[00:37:14] that is your best bet

[00:37:17] to actually make an impact

[00:37:20] so good luck Lindsay

[00:37:22] don't worry about trying

[00:37:23] to come up with some great idea

[00:37:25] go out and find a problem

[00:37:27] that people care about

[00:37:29] so that wraps up our

[00:37:31] fourth episode

[00:37:33] Royfield

[00:37:33] looking forward to our next one

[00:37:36] I'm sure it's going to be one close to your heart

[00:37:38] it is with a

[00:37:40] professional rugby player

[00:37:42] who went on to become

[00:37:44] an innovation

[00:37:45] Google

[00:37:55] enjoy today's episode

[00:37:56] don't forget to subscribe

[00:37:57] and follow us on social media

[00:38:00] to stay updated on all the latest episodes

[00:38:02] your support helps us bring

[00:38:05] more insightful conversations to the table

[00:38:06] and don't miss out on our next episode

[00:38:09] where we'll be chatting with Aidan McCullen

[00:38:11] ex-international rugby player

[00:38:13] author and host of the innovation show

[00:38:16] they take your coconut

[00:38:17] and they hollow out just a little tiny hole

[00:38:19] just wide enough for the monkey to squeeze their hand in

[00:38:22] and they'd fill it with fruit

[00:38:24] the monkeys came along

[00:38:25] smelling the fruit

[00:38:26] squeezed their hand in to grab the fruit

[00:38:29] and then they create a fist

[00:38:30] and once they create the fist

[00:38:32] their hand is too big to take out of that hole once again

[00:38:35] so they're stuck

[00:38:37] and even when they see the captors

[00:38:39] coming out of hiding

[00:38:41] and going to take them away

[00:38:43] they cling to the fruit

[00:38:45] and I always think of that as this metaphor

[00:38:47] for what happens to organizations that cling

[00:38:50] to their identity too long

[00:38:51] so we will see you again in two weeks time

[00:38:54] until then, keep making change happen